SERVICES
___

TRADITIONAL RESEARCH

  • Attitude and Behavior Tests
  • Concept Tests
  • Corporate and Brand Image Studies
  • Customer Satisfaction
  • Focus Groups and One-On-Ones
  • Product Satisfaction
  • Package, Name, and Label Tests
  • Tracking Studies
  • Segmentation and Regression Analysis

E-COMMERCE RESEARCH

  • Business Model Evaluation
  • Concept Testing
  • Advertising Recall and Persuasion
  • Qualitative Exploration
  • Usability Studies

EDUCATIONAL RESEARCH

  • Students
  • Teachers
  • Administrators
  • Food Service Directors
  • Athletic Directors

LEGAL RESEARCH

  • Intellectual Property Research and Critique
  • Expert Witness Testimony

VENUE RESEARCH

  • Sporting Events
  • Schools
  • Conventions
  • Trade Shows
  • Zoos/Theme Parks

INTERNET SURVEYS

  • Brand Awareness
  • Brand Loyalty
  • Brand Positioning
  • Business Model Evaluation
  • Concept Testing
  • Consumption Behavior
  • Customer Satisfaction
  • Lifestyle Research
  • Market Feasibility
  • Market Segmentation
  • Market Share
  • Political/Social Issues
  • Pricing
  • Product Optimization
  • Product Positioning
  • Tracking Studies

COMMUNICATIONS EVALUATION

A proven quantitative communications evaluation system that measures the persuasiveness of all forms of marketing communications

HIGH TECHNOLOGY INTERVIEWING

Custom-designed computer-assisted personal interviewing on a variety of subjects.

INTERNATIONAL RESEARCH

 

EUROPE

  • England
  • France
  • Germany
  • Holland
  • Spain

PACIFIC RIM

  • Australia
  • China
  • Hong Kong
  • Philippines
  • Thailand

SOUTH AMERICA

  • Argentina
  • Brazil
  • Chile

NORTH AMERICA

    • Canada
    • Mexico